Triune Designs Blog: Web Design, Development, & Marketing

Are you ready to really begin marketing yourself on the web? Well forget about the old methods and jump into today’s more effective means of getting your name out there. These new methods employ the beauty of today’s web marketing solutions: people will want spread your message for you.

If you plan on marketing yourself, your company, your church, etc., David Meerman Scott‘s new book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, is a must read.

A Word Wide What??
A world wide rave is similar to viral marketing, but with one distinct difference. Unlike viral marketing, a world wide rave does not try to trick or fool people into looking at your products or services. Instead, David says that world wide raves center “on valuable content that spread because – and only because – people want to share it.”

Here are a few reasons why I suggest you should read his book.

Teacher, teacher
David’s newest book is part teaching instrument. World Wide Rave lays out various methods for creating your own such rave. A few examples of recommended techniques include creating e-books, embracing social media and allowing your employees to do the same, and creating triggers that encourage people to share.

Catching A Glimpse
World Wide Rave is part magnifying glass. This is because David provides real life examples of businesses and individuals who created their own world wide rave. For each recommendation, David provides an in-depth view of what these people did to succeed with that respective marketing tool. These examples assist in understanding how to implement his strategies in our own marketing.

A couple of real-lifers that he included as examples are the Grateful Dead, the New York Islanders, and Girls Fight Back!.

Get Some Motivation
World Wide Rave is also part motivational book. By the end of the book, David succeeded at getting me fired up to go out there and try my hand at building my own world wide rave. He is a persuasive author and empowers you to get going with your own web marketing.

Another Resource
If you find World Wide Rave useful for the advancement of your web marketing, I also suggest checking out The New Rules of Marketing and PR by David Meerman Scott.

Happy reading!

This week I am writing about David Meerman Scott‘s newest book titled Word Wide Rave, which s being released on March 3, 2009.

If you have been following this blog for a while you will remember that I have referenced him in a couple of my posts. His book The New Rules of Marketing and PR is a must-read for anyone thinking about utilizing web marketing for their business.

David’s Own World Wide Rave
In his blog, David describes the concept of a world wide rave.

A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.

A Little Help
David asked his readers to take a photo of his book’s poster with a backdrop representing our city (or country). You can read more about helping him.

My Hometown
I live in Charlotte, NC and wanted to do something creative to represent our city. I thought about some of the people down here in the Queen City (of the South) and came up with taking a picture with our fire department.

Charlotte has one of the best fire departments in the nation and its employees really strive to provide a high level of customer service. This great customer service is representative of the southern hospitality the South often brags about.

Charlotte Fire Department
I chose Charlotte’s Fire Station 8 (specifically) because, after a discussion with some of their firefighters in September, they started a blog. Station 8′s blog helps the public see some of the calls the firefighters handle and also gives them a glimpse of what goes on at a fire station. The station blog also aims at providing training resources for other firefighters.

With their blog and a new Twitter account, the firefighters of Station 8 are quickly becoming solid web marketers.

The Pics
Here are a few pictures of David’s poster in action in front of Station 8. The two firefighters pictured below are Adrian Cornette (FFII) and Jason Almond (FFII) on Engine 8 C-Shift. Charlotte Fire Department Station 8 is located at the intersection of The Plaza and Commonwealth Ave near downtown Charlotte, North Carolina.

Update (01/14/09) – Check out the guys from Station 8 on the World Wide Rave blog. Nice job Adrian and Jason!