If you plan on marketing yourself, your company, your church, etc., David Meerman Scott‘s new book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, is a must read.

A Word Wide What??
A world wide rave is similar to viral marketing, but with one distinct difference. Unlike viral marketing, a world wide rave does not try to trick or fool people into looking at your products or services. Instead, David says that world wide raves center “on valuable content that spread because – and only because – people want to share it.”

Here are a few reasons why I suggest you should read his book.

Teacher, teacher
David’s newest book is part teaching instrument. World Wide Rave lays out various methods for creating your own such rave. A few examples of recommended techniques include creating e-books, embracing social media and allowing your employees to do the same, and creating triggers that encourage people to share.

Catching A Glimpse
World Wide Rave is part magnifying glass. This is because David provides real life examples of businesses and individuals who created their own world wide rave. For each recommendation, David provides an in-depth view of what these people did to succeed with that respective marketing tool. These examples assist in understanding how to implement his strategies in our own marketing.

A couple of real-lifers that he included as examples are the Grateful Dead, the New York Islanders, and Girls Fight Back!.

Get Some Motivation
World Wide Rave is also part motivational book. By the end of the book, David succeeded at getting me fired up to go out there and try my hand at building my own world wide rave. He is a persuasive author and empowers you to get going with your own web marketing.

Another Resource
If you find World Wide Rave useful for the advancement of your web marketing, I also suggest checking out The New Rules of Marketing and PR by David Meerman Scott.

Happy reading!