NCIS & web marketing

A short while ago I wrote a blog article about how CBS and NCIS benefited from expanded marketing reach when they aired reruns on the USA Network. Today, I read a relevant article on MSN talking about how NCIS is indeed seeing an increase in viewership.

So, the first conclusion we can get from the MSN article is that my blog is now driving millions of people to CBS so they can watch NCIS – yes that is correct, we are sending millions of people to the show!

Okay, well probably not, but this article does reinforce my previous assertion that reach aids in marketing and exposure.

If you read the article, you will find that the MSN reporter is correct in many of his observations: yes, NCIS’ writing is good and yes, the humor makes the show very enjoyable. In fact the whole show is just good entertainment; however, the reporter overlooked how these millions of extra viewers are now finding the show to increase its numbers. As I mentioned above, one reason is reach.

In fact, I know of one person (me of course) that found NCIS through the extra marketing reach USA provided the show. How many others are like me? What do you do to help improve your marketing reach? Could you be doing more?

Photo courtesy of ~Merete