What Is In An Identity?
Thursday, March 26th, 2009Identity – (ī-ˈden-tə-tē)
1 sameness of essential or generic character in different instances; oneness
2a: the distinguishing character or personality of an individual: individuality
2b: the relation established by psychological identification
The Big Question
So, what is in an identity? This is the question we have been asking ourselves at Triune for the past few months. And I propose that everything depends on your identity. When done right, your identity serves as the foundation for your thoughts, actions, and goals.
The problem for a lot of people is that they are confused about their identity. A person may say they are one thing and then act in a way that is not in alignment with that aforementioned identity.
The Identity Crisis
This identity crisis is at the center of our discussion of who Triune Designs truly is. We want our company’s actions to be in alignment with who we say (and believe) we are. Ask yourself the same question: who are you? Once you determine who you are, look at your services and see if they line up with this image.
The Benefit For Web Marketing
So, how does this relate to web marketing? Well, once you determine who you are you can accurately create your web marketing message. You are better enabled to create a message that is memorable and easy to transmit to others.
David Meerman Scott‘s new book, World Wide Rave
… your message has to be supertight and easy to transmit in as few words as possible. “1,000 songs in your pocket” is the answer to “What is an iPod?” Before that, the Macintosh was introduced as “The computer for the rest of us.” If you can boil your message down to just its syrupy goodness, you can achieve lift – the irresistible force of millions of customers selling your product for you.
What Is Yours
Do you already have your identity? Are your formulating yours now? What about your message? Do you already have your memorable, syrupy-good message ready for people to spread? I would love to hear them.
