Archives: corporate identity

Identity – (ī-ˈden-tə-tē) 1 sameness of essential or generic character in different instances; oneness 2a: the distinguishing character or personality of an individual: individuality 2b: the relation established by psychological identification The Big Question So, what is in an identity?… Read on

I have been reading Seth Godin’s book titled Purple Cow, which is about creating products or services so remarkable that word spreads like a virus and attracts customers better than traditional marketing techniques. It is a very interesting book and… Read on