Web marketing is very similar to how you accumulate wealth. When done properly, both activities require discipline and time in order to grow and be successful.
This aspect of web marketing is its biggest hurdle and yet its biggest value. Why? It means that everyone cannot just swoop in, make a half-hearted effort and then subsequently succeed.
This gives small businesses owners, like us, leverage. If you are willing to commit your time and effort to steadily growing your online presence, over the long-term, it will begin to provide the results you are seeking.
Your Very Own Compound Interest
When dealing with savings, you add some money to your account on a regular basis. The interest then goes to work on your constantly-updated balance and increases your overall savings. Over a period of time, you will begin to see the realization of the compound interest.
Three factors determine your success: you adding money, the interest working on your balance, and time allowing the interest to build upon itself.
Your web marketing is very similar. When dealing with blogging, your job is to write frequent posts. Write posts that have good content and that do something for your audience. At first, one or two people will read your blog. As these few readers find interesting information on your blog, they will tell a friend or two. This process will continue upon itself, creating “compound audienceship.”
Similar to above, the key factors here are your effort (i.e. writing posts), your engaged audience telling others about something they read on your website, and time allowing the growing audience to build upon itself.
What You Can Do To Help Yourself
When dealing with savings accounts, there is not much you can do to help accelerate the growth. Mainly, you just try to find the best interest rate that will allow your money to grow a little faster. Luckily, there are a few things that you can do to help yourself out with blogging. None of these are quick fixes, but they will help your cause.
- Continue writing… do not stop.
- Engage your audience. Try to reply to their comments as much as possible.
- Read other people’s blogs and comment on them. Get involved in the community around you.
- Stay focused on your audience and write material that is oriented towards them.
If you want to read more about blogging being a long-term investment, check out my article relating blogging to a marathon.
The 3D Bar Graph Meeting image above is courtesy of lumaxart on Flickr. You can also find their work at thegoldguys.blogspot.com or lumaxart.com.
by David Meerman Scott.
