David, over at Marketing Integrity, wrote a good post on the necessity of making your website helpful to potential church members (or clients/customers).
The only thing I would add to the aspect of being helpful on your business’/church’s website is being helpful for existing clients also.
This is where a blog, for example, comes in handy. Having fresh, helpful information on your website will provide an incentive to continue returning to your website. If customers or anyone else visits your website on a recurring basis then they have an increased chance of spreading the word about you and your site. That, in turn, increases your visibility.
Check out David’s post: Be Helpful
Good point Leo. Your web site serves two types of customers – the new and the loyal. Your site needs to offer help to both types of people. I thought about your point after I wrote my post and possibly might add to that more next week. I like how observant you are!
Thanks for the encouragement and the referral!
Hmm, I like that: "the new and they loyal." Excellent.
I look forward to checking out what you have in store for next week! I am glad to offer the encouragement and the referral. You write some good stuff and it has been long overdue for throwing something on my blog. Keep up the good work!