No problem on the comment; you do a great job.

Have a great evening.

I have had a bit of a battle over the past few years with a clothing company out of France. We both have the name "Triune Designs." They held on to the top spot initially because of their excellent use of links to their site on Etsy and MySpace.

We have finally taken over the top spot after years of solid efforts in the web marketing community.

Have you used Google's webmaster tool? I check it out to see what random search terms Google pulls up for my website. Some are quite random and I have to laugh.

Does it really take that much extra effort to write "web marketing" versus "marketing" or leave it omitted completely? Furthermore, it does take some search engine knowledge to get Seth's "white page" method to work.

Take one of Seth's examples. David Meerman Scott uses his middle name. Why? Well if you ask him, it is because there were already a few David Scotts that already had the market on his name. So, David, with his great knowledge of SEO began using his middle name so he would have a better chance of showing up on Google.

First came his knowledge of search engines, then came the decision to use his middle name; not reverse.

Finally, my hope in providing this (and the next few) Google post(s) will be to try and get people to understand that there is more to search engine rankings than just keywords and "schemes." It takes getting involved in the online community, creating good products/services, and writing helpful and useful content.

Thanks for the good conversation, Jim! I am enjoying the discussion.

With that said, I do not think rankings are the ultimate factor that some companies make them, but being found on search engines are another valuable tool in your arsenal.

Thoughts?