Triune Designs Blog: Web Design, Development, & Marketing

What Is In An Identity?

March 26th, 2009 by Leo Wurschmidt

Identity – (ī-ˈden-tə-tē)
1 sameness of essential or generic character in different instances; oneness
2a: the distinguishing character or personality of an individual: individuality
2b: the relation established by psychological identification

The Big Question
So, what is in an identity? This is the question we have been asking ourselves at Triune for the past few months. And I propose that everything depends on your identity. When done right, your identity serves as the foundation for your thoughts, actions, and goals.

The problem for a lot of people is that they are confused about their identity. A person may say they are one thing and then act in a way that is not in alignment with that aforementioned identity.

The Identity Crisis
This identity crisis is at the center of our discussion of who Triune Designs truly is. We want our company’s actions to be in alignment with who we say (and believe) we are. Ask yourself the same question: who are you? Once you determine who you are, look at your services and see if they line up with this image.

The Benefit For Web Marketing
So, how does this relate to web marketing? Well, once you determine who you are you can accurately create your web marketing message. You are better enabled to create a message that is memorable and easy to transmit to others.

David Meerman Scott‘s new book, World Wide Rave says it this way:

… your message has to be supertight and easy to transmit in as few words as possible. “1,000 songs in your pocket” is the answer to “What is an iPod?” Before that, the Macintosh was introduced as “The computer for the rest of us.” If you can boil your message down to just its syrupy goodness, you can achieve lift – the irresistible force of millions of customers selling your product for you.

What Is Yours
Do you already have your identity? Are your formulating yours now? What about your message? Do you already have your memorable, syrupy-good message ready for people to spread? I would love to hear them.

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This entry was posted on Thursday, March 26th, 2009 at 13:15 and is filed under Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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2 Responses to “What Is In An Identity?”

  1. David Says:
    March 31st, 2009 at 03:57

    Identifying one's identity is a very important exercise. I have been working through this for the past 8-12 months for my company Marketing Integrity. You would think it would be easy for a marketing company to define its own identity clearly. Sadly, it is just as hard for me as for any organization. Sometimes the problem in business is that we want to be everything to everybody…no one wants to turn away a customer right? But in not clearly distilling the message we make a soupy mess rather than a syrupy goodness. I am still working on it…but it is coming together. Ask me in 3 months…

  2. Leo Wurschmidt Says:
    April 1st, 2009 at 14:21

    You nailed it! We just do not want to turn people away and that is the key. As a result, you slowly but surely lose your identity.

    Through our self-actualization over the past few months we have actually started to turn a few potential clients away because their requests are not in our area of true expertise. Those actions have been a little daunting, but I think it will be rewarding in the end.

    Thanks for the great comment, David!

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