Sonic Drive-in Commercials – Follow-up
January 1st, 2009 by Leo WurschmidtA while ago I wrote a blog post that discussed a problem with Sonic Drive-In’s web marketing. I mentioned that Sonic Drive-In had some of the funniest commercials on TV, but they lacked a presence on YouTube. Sonic could have easily enhanced their web marketing by adding each of their commercials to YouTube. Basically, adding the videos is very little work that can have potentially huge returns.
In yet another case of “I really do believe a large corporation followed my blog’s advice (but probably not),” I recently found a YouTube channel made specifically for Sonic’s “2 Sonic Guys”. The YouTube channel shows two of the actors found in the TV commercials challenging amateurs to upload their own “sonic-esque” commercials. I am glad to see Sonic starting to utilize a great web marketing opportunity by embracing social media.
Sonic still has a long way to go before excelling at social media web marketing, though. For example, they still need to add all of their commercials to YouTube. Also, some of their newly-added commercials have been marked as private. Private? Really? Why would you mark your commercials, that are aimed at getting more exposure for your company, as private? I find that interesting.
2¢’s – Your Two Cents
Do you like Sonic’s commercials? What else could they be doing to enhance their web marketing presence? Have you added videos to YouTube to help enhance your company’s online presence? Do you ever look for funny or interesting commercials on video sharing websites such as YouTube? Let me know your thoughts in the comments. I would love to get your two cents.
Photo courtesy of wfyurasko on Flickr
Tags: social media, sonic, sonic drive-in, web marketing
