Today, I have two good blog posts I came across last week. These two articles were written by some very good social media/new media authors. I recommend you take the time to go to their blog (in the links below) and read the full articles. It is also worth your time to add their blogs to your favorite feed reader.
You were born with a personal brand by Lisa Hoffmann (@LisaHoffmann)
Lisa is a local Charlottean and she is doing her best to put the Queen City on the social media map. Essentially, her blog covers all things social media.
In this specific post, Lisa talks about how each one of us has a personal brand. I had never actually thought about this fact, but she is quite right. While reading Lisa’s article I reflected on an associated fact: individual personalities come out in web marketing. Therefore I believe it is a good practice to think about your personal brand as you continue to market your business. In social media, the two are closely tied together. The post also provides some good examples of personal branding. Read Lisa’s article.
Why I am not on LinkedIn by David Meerman Scott (@dmscott)
Simply put, David is the web marketing master. If you plan on doing any type of web marketing I highly recommend you read his book The New Rules of Marketing and PR. He also has a great e-book (in pdf format), that you can download for free, titled The New Rules of Viral Marketing.
The article I recommend is from his blog (webinknow.com) and it discusses why he is not on LinkedIn. The article does not say that you should not be in LinkedIn or any other type of social media. Rather the article addresses the fact that we cannot possibly be involved in every single social media platform available and still be effective. David provides a great analogy between social media and cocktail parties in order to reinforce his argument. Read David’s article.
After you read the articles give me some feedback in the comments below. Do you agree with my recommendations? Do you disagree with them? I look forward to reading your thoughts.
David, I am glad to do so. It was a great article and I hope that it helps take pressure off of others who are new to social media. It really is deceiving to think that we can join every conversation. I am just happy someone took the time to point it out.
David, I am glad to do so. It was a great article and I hope that it helps take pressure off of others who are new to social media. It really is deceiving to think that we can join every conversation. I am just happy someone took the time to point it out.
Hey Leo, thanks for pointing to my LinkedIn post. Thanks. That post got a lot of attention (I think because it was a bit controversial). Take care, David