http://www.persecutionblog.com/2008/11/balloons...

Now, I cannot imagine me using a balloon tactic quite like this for my marketing efforts, but I pray that it is working for them.

I also love the point you bring out about how “the principles of marketing…play out differently for different companies.” The beautiful part about web marketing is that there is no one answer. Putting the time in and tweaking the whole formula is the key to finding out what works best for each person.

Thanks for the insight and thanks for the comments!

Sometimes it takes a while for marketing to “reach” a greater audience. Marketing is not a science. What works in one industry may not work in another. The principles of marketing are all valid but they play out differently for different companies even within the same industry sector. By airing re-runs through USA, the show is obviously hitting a demographic that it missed in its prime-time slot. That benefit is awesome for the show but they probably are pleasantly surprised by the effect it is having on the new episodes. You are right though, making the reruns available has increased the “marketing reach”.