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One lazy Sunday a while back, I wanted to watch a little bit of TV, but there was nothing on that I cared to watch. Flipping through the channels I turned to the USA Network and they happened to be running an NCIS marathon. I decided to watch the episode that was airing and then proceeded to watch the next episode as well. After those two episodes I was hooked and have since become a regular viewer. So, how does this relate to you and web marketing. This example helps to provide a good visual aid when explaining the importance of reach in quality web marketing.

Puzzle Pieces in Web Marketing

You see, NCIS just started its sixth season. The show has been on for five years airing in prime time on CBS and I never even saw one episode. NCIS then airs on a cable network channel in the middle of a Sunday and I become a fan. CBS and NCIS utilized an important marketing concept: do not rely on just one area of marketing to advertise yourself and attract new viewers (or clients/customers).

Recently, I had a client ask me why he should use Twitter. My answer to his question was based on the same concept of why I began watching NCIS: reach. Relying on one source of marketing to drive traffic to your website limits your exposure to newer audiences. As a result, you limit the amount of potential customers that come to your website.

Twitter by itself is not the solution to web marketing, but it does serve as a valuable piece in your web marketing package. There are potential clients who will find you on Twitter that will not find you through Facebook. Additionally, there are people using Twitter who will not find you because you simply write blog articles. Similarly, you may bring people to your website from social news sites (e.g. Digg, Mixx or StumbleUpon) that you will not get from using Twitter alone.

Web marketing is a giant puzzle. Every piece is essential to making the whole marketing puzzle work. Remove any one piece and you will have a hole in your project. If you ignore various elements that make up a solid web marketing package you will discover that your gaping holes prevent potential customers from finding your website. That lack of exposure is something none of us wants.

If this is your first introduction to Twitter, check out this video:

[youtube http://www.youtube.com/watch?v=ddO9idmax0o&hl=en&fs=1]

Want to find me on Twitter? Here is my info: twitter.com/triunedesigns

Happy twittering!

Photo courtesy of CarolinaJG