Triune Designs Blog: Web Design, Development, & Marketing

I recently read an interesting question quoted from Seth Godin: “where does your product end and marketing hype begin?” What a great question. My answer is that a lot of products get lost amongst all of the hype surrounding them. If you really look closely at most television commercials, websites, print ads, etc. you see that numerous marketing campaigns constantly cross the line from valid product information to just pure marketing hype.

Where does your product end and the marketing hype begin?

Blogs, in contrast, are different from the aforementioned traditional advertising methods. Business blogs (that are written right) are built around providing information to end users, not about simply hyping a product or a company. Blogs show that you (as a company) are knowledgeable; blogs provide an invaluable human touch to your company as a whole. Blogs provide information to potential clients that end up driving them to purchase your company’s services. Blogs drive traffic to your website through search engines. Blogs keep (potential and current) clients coming back to your website and company for more. Most importantly, blogs create trust. Readers who continue to read your blog articles develop a sense of trust in your company and also see you as a thought leader in your given industry.

Blogs are real, not hype. This difference is why blogs are better suited for modern marketing efforts. Today’s audience is desensitized to hype. People are well-equipped to ignore hype; people crave authenticity. Chew on that for a minute…people crave authenticity.

When you write your business blog, write from the perspective of providing authentic, useful/interesting information to your target audience. Avoid the temptation to go out and simply sell yourself through your blog. Rather, ask yourself what does your audience want to know about? What would they find interesting? What would they find helpful? When you discover what it is, then go out and write your blog articles around those topics. Most importantly, though, be real. If you do so, you will be a better web marketer.

Photo courtesy of Martin Brandt

Tags: blogging, How To Write A Blog, web marketing